- Perform Network Expansion
An insurance marketer is usually provided with special training from the related insurance in order to really understand the product he is marketing. In this case, the main task of a marketer is to inform other people about his knowledge. Usually a marketing person has a list of names and candidates that must be followed up, aka visited to be given information and offers related to the insurance products they have. If an individual insurance product is sold, such as life insurance or home insurance, an insurance marketing person will visit the relevant candidate to have a meeting and offer the insurance product. In this case, an insurance marketing does not have to make sure the person picks up or buys the product, but simply tells him and leaves a contact or business card so that if the person is later interested and needs insurance, he can call the number he left behind, and or if there is a relationship with him. who needs the insurance products we once offered he can do the same. This is the smallest form of network extension. If the sales target is a corporation or company, then an insurance marketing person should make an offer and hold a meeting with the PIC (person in charge) in the company, for example, the HRD Manager or GA Manager who generally handles the insurance process for employees and company assets. The more often you do offers and meetings, the wider your marketing network will be.
2. Conducting Information and Explanation Regarding Insurance Products
In doing network expansion, the only thing that must be mastered is knowledge of the product itself. Do not let you forget or do not understand the products that are being marketed because this will be very crucial. In terms of offering, of course, it has become commonplace if a seller understands the goods being sold better than the buyer. The points that you must master include,
- Claim
2. Clause
3. Reimbursement
4. Coverage
5. Premiums, etc.
3. Maintaining Relationships With Relationships
If you have done the two things above, it will be very good for you if you continue to maintain relationships with people you have followed up before. Never delete the contact of the person you have visited or forget the person you have visited, continue to approach until the client really has closeness and trust in you. In this case, sometimes a little capital to invite lunch or just coffee is needed for your future achievements.
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